Brief: Identify the top YouTube channels based on demanded demographics and define the best practices to make channels successful on social media platforms. Then, pick a client of Vobile and conceptualize a creative campaign based on the data gathered.

Role: Creative Director of Creative Team

Execution: Conceptualized WarnerFest, a digital activation or “festival” designed for Warner Bros. fans, offering them the opportunity to interact with and receive new content from their favorite Warner Bros. entities.

Deliverables: For this campaign, the creative team created Print, OOH, Digital, Social Media, and Experiential content to promote WarnerFest. All of the information was given to the client in a book, created and printed by the creative team.