Brief: Create a big concept that can be transformed into experiential activations using Mars, Inc. subsidiaries as inspiration. The goal is to transform cities into places that people are proud and happy to live in.

Execution: Utilizing Earth Day as a catalyst for Mars brands to take over the city. Four activations (Skittles, Snickers, M&Ms, and Pedigree) all taking place on the same day, helping spread smiles to New York City.

Role: Art Director & Copywriter

Awards: 2023 Gold ADDY Award from the American Advertising Federation for Mars Makeover for Mars, Inc. in the category “Out-of-Home & Ambient Media, Guerilla Marketing, Installations and Events, Campaign”

2023 Gold ADDY Award from the American Advertising Federation for Poopy Booths for Mars, Inc. in the category “Out-Of-Home & Ambient Media, Guerilla Marketing, Installations and Events, Single”

2024 District 4 ADDY Award from the American Advertising Federation, “Out-of-Home & Ambient Media”, Campaign, Silver

Activation 1: Skittles

You can't taste the rainbow without a little rain.
Green rooftops will promote energy efficiency and help reduce greenhouse emissions. Rain will be harvested and stored in filtration systems to maintain green roofs all while conserving water.

Activation 2: Snickers

Snickers branded hammocks with noise canceling headphone stations will be placed around Central Park and busy New York city areas.
A bluetooth station will allow users to choose between a selection of calming sounds.

Activation 3: M&Ms

An M&Ms themed mini golf course powered by the sun. Energy collected from 30-50 panels throughout the golf course will power the lighting, water pumps, and maintenance equipment.
Solar powered mini golf carts for people to ride around Central Park in!

Activation 4: Pedigree

A whole new approach to photo booths. If your dog can help make the city a better place, then you can too!
Dog poop is great for composting! If you see a Pedigree pop-up Photo Booth while walking your dog, you can toss their waste in the composter and get a photo strip with your pet!

Activation 1: Skittles

You can't taste the rainbow without a little rain.

Green rooftops will promote energy efficiency and help reduce greenhouse emissions. Rain will be harvested and stored in filtration systems to maintain green roofs all while conserving water.

Activation 2: Snickers

Snickers branded hammocks with noise canceling headphone stations will be placed around Central Park and busy New York city areas.

A bluetooth station will allow users to choose between a selection of calming sounds.

Activation 3: M&Ms

An M&Ms themed mini golf course powered by the sun. Energy collected from 30-50 panels throughout the golf course will power the lighting, water pumps, and maintenance equipment.

Solar powered mini golf carts for people to ride around Central Park in!

Activation 4: Pedigree

A whole new approach to photo booths. If your dog can help make the city a better place, then you can too!

Dog poop is great for composting! If you see a Pedigree pop-up Photo Booth while walking your dog, you can toss their waste in the composter and get a photo strip with your pet!

Marriott Bonvoy