Brief: Create an e-commerce campaign for Marriott Bonvoy, encouraging music-loving millennials to enroll in the rewards program.

Execution: Suite Sessions, an innovative strategy for promoting and launching artists' album rollout. Utilizing the Marriott Bonvoy rewards program, this initiative incentivizes consumers with the opportunity to immerse themselves in new music from their favorite artists as long as they are enrolled in Marriott Bonvoy.

For this campaign, we utilized Bad Bunny for the rollout. After announcing a very intimate tour, Bad Bunny will release and perform three new songs in each of the five cities on the tour. Marriott Bonvoy members who enrolled before the deadline can win free tickets to the Marriott location where Bad Bunny will be performing, while those who were not lucky enough to win tickets to see him in person will get access to the singles and exclusive merch before the general public does. All of this will culminate in the release of the album.

Role: Art Director & Copywriter

Awards: 2023 Best in Show for Cross Platform ADDY Award from the American Advertising Federation for Suite Sessions

2023 Gold ADDY Award from the American Advertising Federation for Suite Sessions for Marriott Bonvoy x Bad Bunny in the category “Cross Platform, Integrated Campaigns, Consumer Campaign”