Brief: Create a device, tool, product or sculpture that helps humanity.

Execution: Introducing Nike Temps, the all-new innovative shoe line by Nike, created to help those coping with arthritis feel less pain in the joints of their feet; this is done using heating and cooling technology embedded into the design of the shoe. By harnessing this advanced technology, Nike Temps alleviate pain, minimize swelling, and enhance mobility, empowering users to walk and run with greater ease and comfort.

Role: Art Director & Copywriter

Awards: 2023 Gold ADDY Award from the American Advertising Federation for The Right Step for Nike in the category “Sales & Marketing, Product or Service Sales Promotion, Point of Purchase”